March 4, Classic Legends Pvt. Ltd, the makers of Jawa Motorcycles, today flagged off the Jawa Nomads Punjab Ride here at Amritsar today. The Punjab Ride, aka Punjab da Tor 2020 is the second big ride under the Jawa Nomads initiative, after the grand success of Ibex Trail 2019 in Ladakh. It is an exciting six days, five nights and 1250kms ride for 30 Jawa Nomads through the heart of Punjab. The ride will conclude in Chandigarh on March 8, 2020.
Jawa Nomads is an official ride programme of Jawa Motorcycles, exclusively for Jawa customers. It is more than just riding to a destination, but about riding with the purpose of giving back to the community.
Anupam Thareja, Co-Founder & Director, Classic Legends Pvt Ltd, said: “This initiative is very close to my heart. The people of Punjab have an emotional connect with the Jawa brand and we want to celebrate the intertwined legacies of Jawa and Punjab. Every Jawa ride is a “Ride to give back” and this will be no exception. From the armed forces to SOS villages in Punjab we will be giving back to as we ride along.”
The Punjab da Tor started on a spiritual note and the spirit of giving back with a seva at Shri Harmandir Sahib. During the ride, Jawa Nomads will ride to Hussaniwala with a stop at Khem Karan – graveyard of battle tanks and spend some time with the BSF Jawans, and pay tributes at Attari border by installing a Borderman statue as a tribute to the BSF Jawans who guard our borders. The nomads will also ride through scenic Harike Wetland, Ludhiana, Nakodar, Jalandhar, Nangal Dam, Anandpur Sahib before arriving in Chandigarh. Enroute, Jawa Motorcycles will also lay the foundation of its 5th dealership in the state in Bhatinda.
The riders are also in for a culinary treat with visits to some of the most iconic food destinations of Punjab in the itinerary. At Amritsar, the Nomads will do a never before music & food trail that will go through Beera Chicken, Bharawan da Dhaba, A-One Kulfa & Lawrence Road. Besides, they will promote sports, heritage and meet with collectors and riders of vintage bikes.
Punjab da Tor aims to spread awareness about the legacy of the Jawa brand in Punjab, which has a long riding tradition, and where Jawa and Yezdi names have a deep resonance with the people. During the years when Jawa was absent, an enthusiastic riding clubs and ‘Jawa Kommunity’ in Punjab kept the brand and its legacy alive. The Ride is also aimed at reconnecting with these riders and celebrating Jawa’s unique and abiding appeal in Punjab.
The Punjab Ride will witness participation from celebrated Punjabi folk singer Rabbi Shergill and actress, avid biker and former Miss India Gul Panag, among others. The Punjab Ride will also include performances by renowned singers like Parmeesh Verma, B Praak and the legendary Gurdas Maan, who will enthrall the audiences through live concerts in Ludhiana, Jalandhar and finale in Chandigarh respectively.
Jawa and the armed forces:
Jawa has always had a strong and emotional connect with the armed forces. Jawa Motorcycles always believed in contributing to the armed forces in its own ways – from fundraisers to building awareness about the sacrifices made by the forces to recreating magic of 1971 Hells Angels – Jawa has always stepped up. Under the Forever Heroes initiative fundraiser, Jawa raised Rs 1.49 crore by auctioning 13 Jawa motorcycles from its first production batch. The amount was handed over to Armed Forces Flag Day Fund to be utilised towards the education of children of martyrs of Indian Armed Forces. At the event held in Manekshaw Center, were a special group of retired officers called the Hell’s Angels. The four former Indian Air Force officers, who were part of a 5-member team from the 1971 Indo-Pak war owned the original classic Jawas back in the day. This group of five IAF pilots were part of the same squadron in 1971 and there’s a photograph of the five sitting on their Jawa bikes. Jawa recreated the same moment and invited the four members to the ceremony who recreated the same moment by sitting on the new Jawa bikes, as they did in the Bareilly airbase. A helmet was kept on the fifth bike in remembrance of the fifth deceased officer.
During the Ibex Trail 2019 Jawa had undertaken initiatives of giving back to the community and supported the War Heroes Colony for the completion of Martyrs’ Community Hall. War hero Colonel Sonam Wangchuk MVC, who led a column in 1999 as a part of Op VIJAY in the Batalik Sector to occupy Ridge Line at a height of about 5,500 m so as to pre-empt its occupation by enemy and infiltration joined us on the Ibex Trail.
About Classic Legends Pvt. Ltd.
Classic Legends Pvt. Ltd. is an Indian company established to re-introduce iconic marquee motorcycle brands in the market. Classic Legends aims to become India’s first true lifestyle company and provide opportunities to consumers to relive the heritage of classic brands by co-creating exciting product and service offerings along with the motorcycling ecosystem.
Jawa is a motorcycle brand from Czech Republic, erstwhile Czechoslovakia, with a 90-year legacy, which in its heydays exported classic, well-engineered and rugged motorcycles to more than 120 countries. It entered the Indian markets in the early 1960’s. The twin aspects of Jawa motorcycles – its beautiful design and strong performance character helped it not only to win hearts but also win many world titles.
From its marquee brands portfolio, Classic Legends is currently bringing alive the Jawa, not simply as a brand but a way of life. Classic Legends has leveraged the best of its partner capabilities in design and engineering along with the global expertise, to launch products that capture the DNA and ethos, of the original Jawa.